Marketing
Copy & Content Strategy Manager
Job description
- Take charge of planning and copywriting for corporate brand and product promotional materials, including website copy, product manuals, brochures, press releases, presentation slides and other deliverables.
- Develop technical marketing content centered on core selling points of robotics products. Translate hardware, algorithm and engineering terminology into value‑driven stories for customers and the general public.
- Plan and execute multi‑channel social‑media content strategies across WeChat Official Accounts, WeChat Channels, Zhihu, Bilibili and other platforms to boost the brand’s industry influence.
- Support marketing events including trade shows, product launches and industry forums: theme planning, content delivery and on‑site material preparation.
- Monitor industry developments and competitors’ content strategies, and continuously refine brand messaging and information delivery.
Requirements
- Bachelor’s degree or above, majoring in Journalism, Communication, Chinese Language, Advertising, Marketing or related fields. Minimum 3 years of brand copywriting experience within tech, hardware or industrial sectors.
- Outstanding writing and content‑planning capabilities; proven ability to produce copy that balances technical depth and communication impact.
- Strong interest in robotics, AI and intelligent manufacturing. Ability to translate complex technical concepts into accessible, engaging narratives.
- Familiar with operating rules and content formats of mainstream new‑media platforms, with proven case studies or portfolio available.
Nice to have
- Experience collaborating with tech‑focused media outlets and industry KOLs, or scripting video content.
- Basic design sensibility; able to perform simple visual layout with Photoshop, Illustrator or Canva.
- Technical background, or proven track record of effective communication with engineering teams.
- Ability to write marketing copy in English.